The Walt Disney Company had just purchased the Might Ducks hockey team of the NHL. We created a campaign of black and white newspaper ads for the chance to win a luxury box for a season of Ducks home games at The Pond in Anaheim. There was lots of mandatory copy and information. This is where my ability to write short conceptual headlines came in handy. If there was an award for the most unusual media buy and wierd layouts, our campaign would have won hands down.